Cookie Policy
Veritas Pharmacy & Private Clinic Last updated: May 2026 Applies to: www.veritaspharmacy.co.uk
- Who we are
Veritas Pharmacy & Private Clinic is operated by Ajido Ltd, trading as Veritas Pharmacy, registered at 113 Chester Road, Sunderland SR4 7HG. We are a GPhC-registered distance selling pharmacy (GPhC number: 9012617).
For the purposes of UK data protection law, Ajido Ltd is the data controller. Our superintendent pharmacist is Titilayo Owolana (GPhC number: 2071462).
If you have any questions about this policy or how we use cookies, please contact us at:
- Email: info@veritaspharmacy.co.uk
- Address: Veritas Pharmacy, 113 Chester Road, Sunderland SR4 7HG
- Phone: 01915034053
- What this policy covers
This policy explains what cookies and similar tracking technologies are, which ones we use on this website, why we use them, and how you can control them.
It applies to all pages of www.veritaspharmacy.co.uk and is written to comply with:
- The Privacy and Electronic Communications Regulations 2003 (PECR), as amended
- The UK General Data Protection Regulation (UK GDPR)
- The Data Protection Act 2018
- The Data (Use and Access) Act 2025
- ICO guidance on storage and access technologies (finalised April 2026)
- What cookies are
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work, work more efficiently, and to provide information to the website owner.
Similar technologies such as pixels, web beacons, and local storage work in a comparable way and are also covered by this policy.
- Your consent rights
Under UK law, we must obtain your freely given, specific, informed, and unambiguous consent before placing any non-essential cookies on your device. You have the right to:
- Accept all cookies
- Accept only certain categories of cookie
- Reject all non-essential cookies
- Change or withdraw your consent at any time
- Access a record of the consent you have given
You can exercise these rights at any time using our cookie preference centre, accessible via the cookie banner or the ‘Manage Cookie Preferences’ link at the bottom of every page.
Withdrawing consent will not affect the lawfulness of any processing carried out before you withdrew it, and will not affect cookies that are strictly necessary for the website to function.
- Categories of cookies we use
We use the following categories of cookies on this website. Cookies in categories B, C, and D require your consent before they are placed.
- Strictly necessary cookies
These cookies are essential for the website to function and cannot be switched off. They are set in response to actions you take, such as filling in a form or navigating between pages. Without these cookies, services you have requested cannot be provided.
These cookies do not store any information that identifies you personally, and they do not require your consent under PECR.
Cookie name | Provider | Purpose | Duration |
wordpress_* | Veritas Pharmacy (WordPress) | Maintains your session while browsing the site. Required for the site to function. | Session |
wordpress_logged_in_* | Veritas Pharmacy (WordPress) | Keeps you logged in if you have a WordPress account (admin use only). | Session |
wp-settings-* | Veritas Pharmacy (WordPress) | Stores your WordPress interface preferences. | 1 year |
PHPSESSID | Veritas Pharmacy (server) | Maintains your session on the web server. Required for contact forms to work. | Session |
- Analytics and performance cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. The data helps us improve the site’s structure, content, and performance.
These cookies require your consent.
Cookie name | Provider | Purpose | Duration |
_ga | Google Analytics (Google LLC) | Distinguishes unique users by assigning a randomly generated number. Used to calculate visitor, session, and campaign data for site analytics reports. | 2 years |
_ga_* | Google Analytics (Google LLC) | Used by Google Analytics 4 to persist session state. | 2 years |
_gid | Google Analytics (Google LLC) | Registers a unique ID used to generate statistical data on how you use the website. | 24 hours |
_gat | Google Analytics (Google LLC) | Used to throttle request rate. Limits data collection on high traffic sites. | 1 minute |
Google Analytics data is processed by Google LLC in accordance with the Google Analytics Terms of Service. You can opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on.
- Marketing and advertising cookies
These cookies are used to track visitors across websites and to deliver relevant advertisements. They remember that you have visited our website and may share this information with third parties, including Google, for the purpose of serving you relevant ads.
These cookies require your consent. If you decline, you may still see our adverts, but they will not be personalised to you.
Cookie name | Provider | Purpose | Duration |
_gcl_au | Google Ads (Google LLC) | Used by Google AdSense to experiment with advertising efficiency across websites using their services. | 3 months |
IDE | Google (doubleclick.net) | Used by Google’s DoubleClick to register and report your actions after viewing or clicking on one of our ads, for the purpose of measuring campaign effectiveness and presenting targeted ads. | 1 year |
NID | Google LLC | Registers a unique ID that identifies your device for the purpose of serving personalised Google ads. | 6 months |
_gcl_aw | Google Ads (Google LLC) | Used to measure the effectiveness of ad campaigns by tracking which ads lead to bookings or enquiries. | 3 months |
CONSENT | Google LLC | Used to store a user’s state regarding their Google cookie choices. | 2 years |
We use Google Ads and Google Consent Mode V2, which means that when you decline advertising cookies, Google’s tags operate in a limited, cookieless mode and do not store advertising identifiers on your device.
- Functional cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferences or enabling certain third-party features embedded in our site. If you block these cookies, some features may not work correctly.
These cookies require your consent.
Cookie name | Provider | Purpose | Duration |
ti_* | Trustindex | Used by our Trustindex reviews widget to display patient reviews and ratings. | Session / 1 year |
GTM container scripts | Google Tag Manager (Google LLC) | Google Tag Manager is used to manage and deploy tracking tags on our site. GTM itself does not set cookies but manages the scripts that do. | N/A |
Google Maps embed | Google LLC | When you interact with the embedded map on our Contact page, Google may set cookies to function the map and, if you are signed into a Google account, to personalise your experience. | Session / persistent |
- Consent management cookies
These cookies are set by our consent management platform (Compliance by Hu-manity.co) and are used solely to record your cookie preferences so we do not ask you again on every visit.
These cookies are strictly necessary to honour your preferences and do not require separate consent.
Cookie name | Provider | Purpose | Duration |
hu-consent | Hu-manity.co | Records the consent choices you have made via our cookie banner, so we can honour them on future visits. | 6 months |
hu-* | Hu-manity.co | Supporting cookies used by the consent management platform to manage your preference state. | Session / 6 months |
- Third-party cookies
Some cookies on our site are set by third-party services we use. We do not have direct control over the cookies placed by these third parties. We encourage you to check the privacy policies of each third-party provider listed below.
Third party | Purpose | Privacy policy |
Google LLC | Analytics, advertising, maps | |
Trustindex | Patient reviews widget | |
Hu-manity.co | Cookie consent management | |
Halaxy | Appointment booking (separate platform) |
Please note: when you click through to our online booking system (Halaxy), you leave our website and enter a separately operated platform. Halaxy’s own privacy and cookie policy applies from that point.
- Google Consent Mode V2
We use Google Consent Mode V2, which adjusts the behaviour of Google’s tags (Google Analytics and Google Ads) based on the consent choices you make via our banner.
If you decline analytics or advertising cookies:
- Google Analytics will operate in a cookieless mode and will not store an analytics identifier on your device. Google may use statistical modelling to estimate overall usage patterns.
- Google Ads will not store an advertising identifier on your device. You may still see our adverts, but they will not be personalised based on your browsing behaviour.
This means your consent choices are technically enforced — declining is not merely a preference record.
- How to manage your cookie preferences
Via our cookie preference centre: Click ‘Manage Cookie Preferences’ in the footer of any page to review or update your choices at any time.
Via your browser settings: All major browsers allow you to control cookies through their settings. You can typically find these under Settings → Privacy or Settings → Security. Note that blocking all cookies may affect the functionality of some parts of our website, including the ability to submit contact forms.
Links to cookie management guidance for major browsers:
Via Google’s opt-out tools:
- Healthcare data — additional note
As a GPhC-registered pharmacy and private clinic, we are particularly mindful of the sensitivity of health-related information. We do not use cookies to collect information about specific health conditions, treatments, or prescriptions you may have enquired about. Our analytics cookies collect only aggregated, anonymised information about how pages are used — not what health services you viewed.
If you book an appointment or submit a health enquiry, that information is processed under our Privacy Policy and is handled in accordance with our clinical governance obligations.
- How long we keep consent records
We retain a record of your cookie consent for 6 months from the date it was given, in line with ICO guidance on consent duration. After 6 months, we will ask you to confirm your preferences again.
- Changes to this policy
We review this cookie policy regularly and will update it whenever we change the cookies we use or when the law requires it. The date at the top of this page shows when it was last updated.
Where we make material changes, we will notify you via the cookie banner on your next visit.
- Your data protection rights
In addition to your cookie consent rights, under UK GDPR you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request erasure of your data (the “right to be forgotten”)
- Object to processing of your data
- Request restriction of processing
- Data portability
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, contact us using the details in section 1. To contact the ICO directly: ico.org.uk | 0303 123 1113.
- Contact us
Veritas Pharmacy & Private Clinic 113 Chester Road, Sunderland SR4 7HG Tel: 01915034053 GPhC number: 9012617
This policy should be read alongside our [Privacy Policy] and [Terms of Use].